Ad Creative – Google Adwords Best Practices

Ad Copy Management

Ad Copy Creative Best Practices

Optimise Ad Creative

Ad copies with relevant, simple and compelling text surely have more CTR than any average quality Ad. Ad Copy also plays an equal role for obtaining a Good Quality Score for Keyword. If you get High Quality Score you can get top places by paying less than your competitors and ultimately make the campaign profitable.

Learn more from Ad Creative Guide from Google

From the Original Post  – Google Adwords Best Practices by Google